Tips To Boost Online Grocery Store Sales
How to Promote an Online Grocery Store?
The popularity of online grocery shopping is increasing in 2021. Many businesses, large and small companies are making their efforts to grow online sales and it has become their primary goal. Whether you are planning to create an online grocery store, or already have one, you must adopt effective strategies to boost sales and customer satisfaction. Here are some simple and effective strategies listed to grow the online grocery business.
1. Identify the Social Media platforms where your audience engages the most
If you want to see success with your grocery store social media strategy, start by reaching your audience on social media, especially on the social media platform where your maximum customers are coming from.
First, establish the target market based on the following defined attributes:
· Age
· Gender
· Occupation
· Socioeconomic status
· Location and more
2. Get creative with your content
· Share recipes for meals with your audience with ingredients purchased at your grocery store
· Create a video of your store manager quizzing employees on where products are in different aisles
· Create a poll asking how many people use coupons
· Share content that other users posted featuring your grocery store or products they purchased from you (also known as user-generated content)
3. Encourage more engagement with your customers
· Build a one-on-one connection with the customers. You can interact with them on a personal level by interacting with them in the comments or answering their messages in your platform’s messaging platform.
· You can also encourage engagement by creating open-ended posts on your social media. An example of this is a poll. Some platforms, like Facebook and Twitter, give you the option to post polls, which creates a great interactive opportunity to get followers to engage with your grocery store’s content.
· Simply ask a question and engage with your customers.
4. Use your platform(s) for customer service
· Use social media (Facebook mainly) as a messaging and as customer service, too.
· Answer any customer questions or concerns before they shop in your store. Taking time to respond to personal messages can help you get more customers in your store.
5. Run social media ads
Run social media ads that can help you achieve:
· Increasing followers
· Increasing brand exposure
· Increasing leads
· Increasing conversions
6. Build brand consistency across the board
Choose to use multiple social platforms and advertise about the grocery store. Ensure the brand is consistent across every platform. It will help customers recognize your grocery store, regardless of the social platform they use.
7. Develop a Mobile App for your grocery store
To be stand out from the competition in online grocery shopping you must have a mobile-friendly eCommerce website and App. Nowadays, people often use their mobile devices to search and buy products. Provide an uninterrupted and intelligent user experience for your customers. A maximum number of web traffic comes from mobile phones and many customers will never return to a website if it is not mobile-friendly. So, optimise your website for mobile devices.
8. Get the information about the potential customers
Identify your frequent buyers and send regular updates discounts and offers through email chats, WhatsApp and build a relationship with customers.
9. Run a Digital marketing campaign
Run campaigns on social media where your target audience are maximum. For example, if you have a greater number of your customers on Facebook run a digital marketing campaign on Facebook. Become active on other social media platforms to increase visibility and target more audiences.
10. Search Engine Optimization/Marketing and App Store Optimization
· Keywords list is very crucial for the grocery delivery, using SEO relevant keywords may give in the website/app and app maximum benefits to meet the target audience.
· Include better keywords, website design, fast loading speed, better website design, and better content that meets your customer’s needs will increase ranking in the search results among the popular search engines including google.
· Running successful SEM and PPC campaigns may lead towards achieving better results and improve customer count for your online grocery business.
11. Social Media Marketing:
· Promote offers/discounts of the day/week/month on social media pages.
· Posting unique content and graphics on social media is also an effective social media marketing strategy.
· Post unique content highlights in the Website/app and makes it catch the eye of the customer.
12. Influencer marketing
· Leveraging the influencer (Can be followers/business partners) to display the posters/ads/products to the target audience to reap maximum benefits and can help in converting these viewers to potential customers with a high conversion rate.
· Influence them like family, friends, celebrities, etc. An active social media platform may help your business to generate the trust of a huge group of people on your brand and ultimately increasing brand awareness.
13. E-mail marketing
E-mail marketing is one of the best strategies to get engagements. E-mail marketing is a great way to reach out to your audience at a proper time. As most of the messages as read within 3 minutes of opening them to send the right email content is necessary.
· Provide customers/clients with a long term offer or future offer which makes the Customers think to buy/use the products and converting those customers to potential/regular customers in the long run.
· Build a database of potential customers to send offers/discounts once a week through email.
14. Use Live Chat
Every consumer is different and may have different questions about your products and it’s really infeasible to answer all of them all the time. Using live chat, the consumer can ask questions or reveal concerns before making any shopping decision. This is an opportunity to boost the conversion rate or fulfil the consumer shopping experience for your brand. You will also be able to understand common concerns/problems felt by your customers/consumers and solving those problems can enhance the overall growth in conversions.
15. Provide Multiple Payment Options
Provide multiple payment gateways for your online grocery store for more convenience and flexibility in making purchases to prevent shopping cart abandonment. Offer more payment options like Google Wallet, ApplePay, Stripe, WePay, including any newer services that are becoming frequently popular on mobile. However, optimizing your e-commerce website to all these options may be difficult but it can boost online shopping sales especially if you have more mobile users’ customers.
16. Use Pop-up Offers
Popups are becoming more popular and can help in boosting your online grocery store sales. It can generate email subscribers to your business by offering a particular discount or coupon to the customer who fills out a form. Pop-ups can also help reduce shopping cart abandonment rates & boost your conversions. Make sure your popups give accurate and relevant information along with offers/promos/freebies to your customers
17. Showcase Customer Testimonials and Trust Signals
On social media platforms, customers feedback is very important. The positive reviews of satisfied consumers can help you get the trust of your potential clients and negative reviews can help you understand your business/product and customers experiences.
A satisfied customer is an asset to your business and can influence others by writing positive reviews about the product and experience they had while making a purchase. Testimonials tell how incredible services you are providing to your customers. These reviews may bring more customers to your product pages, pricing pages, landing pages, even your home page of your online store.
18. Easy Checkout Process
Making the checkout process simple can ethically increase your eCommerce sales. Many customers abandon the shopping cart if the checkout process involves many steps. It refers to the potential buyers who add products to the cart and exit before they end the checkout process. So simply all the extra step to makes it easier to complete your checkout processes and it can drive more potential customers.
19. Use Tiered Pricing
Tiered pricing is a strategy employed to determine a price per unit within a range. It is an excellent way to target audiences and inspire consumers to spend. This pricing strategy is helpful to businesses and customers as it provides different pricing versions for the product and helps buyers have the possibility to pay for what they can afford.
The lower price “tiers” will persuade consumers and they may finally move to higher-priced packages. Besides, tier pricing facilitates creative options such as grouping products by quality, quantity, and service. This is the most effective way and almost every major business uses it in some form.
20. Surprise Rewards to your loyal consumers
Make your consumers happy and existed to purchase from you again. The best approach to do that is with the help of a loyalty program. Provide rewards in the form of points which they can utilize to acquire free products, free shipping, discount coupons to your loyal customers.
These strategies will definitely encourage customers to visit your online grocery store repeatedly.
Conclusion:
Online business is the need of the hour and running a successful online grocery business is never easy. Using the above-mentioned strategies will help you to increase your sales. Identifying your audience is the primary step and you can customize your strategy according to your needs to make it more effective for your business. Make sure you adopt the right grocery eCommerce solution for your business while combining these strategies to improve your sales and make it effective for a better customer experience!
