How can Design Thinking bring about effective changes in the Artificial Intelligence & Machine Learning(AIML) domain?

Dr.Nirupama M P, PhD
5 min readOct 11, 2023

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The amalgamation of Design Thinking(DT), Artificial Intelligence(AI), and Machine Learning(ML) for optimum solutions!

The amalgamation of Design Thinking, Artificial Intelligence(AI), and Machine Learning(ML) for optimum solutions!

Design thinking is a problem-solving process that is iterative and focuses on understanding user needs and developing innovative solutions to meet those needs. It is essentially a human-centered approach involving several steps: empathy, defining, ideating, prototyping, and testing.

Artificial Intelligence (AI) and Machine Learning (ML) — a branch of AI, have recently emerged as key technologies for tackling various challenges. With the rise of AIML-based applications, designers need a powerful tool to support the process and drive better results. In this article, the benefits of using Design Thinking concepts in AIML and the collaboration between design thinking and AIML for obtaining optimum solutions are discussed.

Artificial Intelligence is a game-changer in building technological marvels that enable machines to mimic human intelligence and perform various tasks. It helps to improve decision-making by augmenting and extending human capabilities. Machine learning uses ethical design and solid data sources. Machine learning is extremely useful in solving many problems, but it is not always the best solution. In some cases, ML implementation is unnecessary, makes no sense, and may even create more issues than it solves. Designing AIML-based systems requires different skill sets, as it does not involve predictable rules and behaviors. This indicates that there is a need to create a human-centric approach that can consider the human emotions, needs, feelings, and thought processes of the people who use these technologies for various activities in their daily lives, as well as the problems they encounter while using such AIML-based products and services.

Designers should concentrate on the application of design thinking concepts in AIML in order to develop human-centric AI products and services while considering the emotions, feelings, and thoughts of people.

Issues with AIML-based solutions:

Accountability: AIML-based products should consider all the possible situations that can impact the lives of the users while considering the various risks involved in using such products.

Explainability: As these systems follow certain rules and the way they function differs, it will be difficult for the users to understand why AI acts in certain ways in different situations.

Trust: While using an AIML-based system one can not completely rely on the products and services because AIML algorithms and often opaque and lack explanations.

Human Interaction with AIML-based systems: Human interactions with AIML-based systems are quite distinct from human and computer interactions. Having the most effective experiences requires thinking from the end user’s perspective and focusing.

Advantages of using Design Thinking concepts in AIML-based technologies:

Integrating Design Thinking with AIML combines the analytical and algorithmic approach of AIML with the empathic and creative nature of design thinking concepts for problem-solving. This amalgamation not only facilitates the identification and understanding of problems but also aids in developing, testing, and improving the solutions, which can be modified and improved based on the user’s experience.

This fusion drives decision-making processes to a new level of efficacy and efficiency.

As the user is always at the center of product development, the application of human-centric approaches can bring higher satisfaction with products created using the design thinking methodology.

Design thinking encourages unconventional and outside-the-box thinking. The ideation stage of design thinking may help you find solutions to issues that no one else has ever thought of and lead to a very innovative solution, stand out on the market, or even take the lead in doing so!

Understanding the user’s needs and being empathetic to their issues will enable you to create a product that will meet their needs. Success is higher when you thoroughly research your target market and the issues that they are facing.

Phases of Design Thinking
Phases of Machine Learning(ML)
Phases of Artificial Intelligence(AI)

Challenges in Implementing Design Thinking in AIML:

Experienced AIML experts are required when incorporating design thinking into AIML-based products.

A standardized, iterative approach based on Design Thinking methodologies is required for AIML system implementation.

Implementing a design thinking process in AIML is not an easy task, this requires reliable resources, teams, and partners who can assist throughout the process of product development.

Summary:

Design thinking with AIML can foster an environment that encourages innovative problem-solving and decision-making approaches with data-driven capability. This can enable a deep understanding of a problem, creative ideation, prototyping, and efficient testing of solutions. Companies and organizations that seek innovative responses to rapidly changing market and competitive demands have implemented Design Thinking to address different user needs. For example: institutions such as Ericsson and Clearbridge have successfully used Design Thinking in the telecommunications industry to develop connectivity and smartphone sales, demand for voice-over services, and the introduction of SIM cards. They were able to improve customer satisfaction by reducing SIM card activation time by 80% through a design thinking project.

This human-centric approach to innovation has been used in almost every industry, but healthcare has shown the most interest. At times when doctors must make quick decisions, a well-designed product can mean the difference between life and death, which influences the motivation of those involved in the development of such critical products. The possibilities with design thinking and AIML are limitless, but so are the challenges, and one thing is certain as we look ahead: the role of Design Thinking in our world will only grow!

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Dr.Nirupama M P, PhD
Dr.Nirupama M P, PhD

Written by Dr.Nirupama M P, PhD

A true fighter! Founder & Director @ ViniBrawn Healthcare Solutions |Academician|Digital Marketing Consultant |Mother |Author |Researcher

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